Overview[ edit ] Newspapers generally adhere to an expository writing style. Over time and place, journalism ethics and standards have varied in the degree of objectivity or sensationalism they incorporate. Definitions of professionalism differ among news agencies ; their reputations, according to both professional standards and reader expectations, are often tied to the appearance of objectivity. In its most ideal form, news writing strives to be intelligible to the majority of readers, engaging, and succinct.
As PR people we are all very aware of the traditional press release, something which we will practice time after time and hopefully get down to a T.
However, what happens if we are asked to write a feature article? So what is the difference between a press release and a feature article? A news story aims to inform quickly and efficiently, and aims to provide all the facts in a short and succinct document.
In a news release the first paragraph will need to include all this information: These are the bones of the article; the rest of the release aims to put the meat on the bones, providing more information on the facts you featured at the beginning and build and amplify upon these with facts and quotes.
Why are you writing this story NOW? How would you capture the attention of the reader if you had a few quick moments with them in a lift to capture their interest this will help you with your opening line What would they be asking you next? On the contrary, a feature article can be a more creative piece, drawing the reader in and providing more and more information along the way.
A feature article is normally a much longer piece in terms of word count, and editors will expect you to write between — words for a feature article, whereas a news release may only be around So now I have outlined the facts, I will help you understand how to create that winning feature article!
Before anything, you need to decide WHAT you are going to write your feature article on. You may be asked to write a feature article by your director, or you may just decide to write one yourself depending on current news, and then you will have to pitch to journalists to tell them why they should publish YOUR feature article.
To do this you should consider the following points…. For example, if you read in the paper that unemployment levels in the UK have risen and your client is setting up a new consultancy service for graduates looking for work, this is an opportunity.
Understand the readership profile Know the magazine and the editor that you are pitching too —These last two points will help you tailor your pitch to the specific editor and make them more likely to pick it up. Before you put pen to paper, or should I say finger to the keyboard, you should most definitely consider these very important points before you start writing: Who are the readers of the magazine you are pitching too?
What are their interests? What are their specific information needs? What are they reading in the publication?
For example, if you are looking to write a feature article for a business publication, and you want to research the readership profile for that magazine, you should consider this kind of indepth information; The types and sizes of business that they work for Their job titles Their job functions The types of products and services for which they have purchasing involvement 3.
You should now be considering and establishing your angle. It is very important to have an angle for the story, it allows it to flow and allows you to keep on track.
An angle will make your article easier to write, will create a theme for your piece and will provide the backbone for all facts etc.
You should now consider structures. Profile of an industry leader Question and Answer Investigation: Reportage, like a long news story Confessional: This really helps to engage the reader. Two people interviewing each other, debate style. Lastly, you should consider features presentational device.
Sometimes editors dont want to see huge blocks of writing, and nor do readers! Try some of these devices to help be unique and engage: A day in the life of…. The Guardian do a lot of this, look it up! Okay so now you have these starting points, it is time to begin writing your article….
The introduction is key. It must be strong and attention grabbing and must want to make the reader read on, just like a news article. There are seven types of introduction to consider and which one will best fit your story depends on your content and your angle.A feature story is a piece of non-fiction writing about news.A feature story is a type of soft news.
The main sub-types are the news feature and the human-interest story.. A feature story is distinguished from other types of non-fiction by the quality of the writing. Public Relations incisively captures the both hectic and structured world of celebrity PR.
As devoted tabloid readers, self-imposed media critics and rom-com addicts, we eagerly devoured the scandalous relationship between bright-eyed Rose Reed and her charge, the not-so-unfamiliar Archie Fox (OK: rhymes with "Barry Miles").
In #PR and in life we talk a good game about balance, but rarely do we achieve it. Much of the time, we prioritize work or if we can get away, we try to stave. Jun 27, · On the contrary, a feature article can be a more creative piece, drawing the reader in and providing more and more information along the way.
A feature article is normally a much longer piece in terms of word count, and editors will expect you to write between – words for a feature article, whereas a news release may only be around A feature story is a piece of non-fiction writing about news.A feature story is a type of soft news.
The main sub-types are the news feature and the human-interest story.. A feature story is distinguished from other types of non-fiction by the quality of the writing. Jan 21, · I’m a public relations professional based in Manhattan Beach, California with a specialty in higher education.
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